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eCommerce Merchandising Strategy: Cross-Selling

Groove

A great website design can get your eCommerce store far, but you must proactively guide customers to the products they're searching for to increasingly generate online sales. Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy.

eCommerce 354
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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. We’d love to learn more about your mid-market/Enterprise eCommerce store.

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Think Beyond Cart Abandonment Emails

Optimizely

However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I should try? Abandonment-focused campaigns. Browse abandonment. Back in stock.

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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market.

Apparel 74
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15 ecommerce statistics every entrepreneur must know

Omnisend

The ecommerce landscape is constantly changing, and it can be tough to keep up with the latest trends in the industry. However, by understanding the latest ecommerce statistics, you can ensure that your ecommerce marketing strategy is on track and making the most impact. General ecommerce statistics.

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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Composable is not just about the architecture; it’s also about business wins, experience and agility, which are fundamental to growing in the ecommerce market today,” said Faletski. Developers are expensive, and no developer wants to get out of bed and fix a big queue of tickets around pricing errors in the shopping cart.” “It

POS 272
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A Guide to the Perfect Browse Abandonment Email + 7 Examples

Omnisend

Browse abandonment emails are automated messages sent to email subscribers who were viewing products on your website but never placed an item in their shopping cart. Sending such emails, or text messages, is an opportunity for marketers to capitalize on shopper intent. This iconic apparel won’t stick around forever!”