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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Apparel and restaurants also saw notable growth last month over 2020, with sales increasing 62.9% Behavioral marketing strategies to reach back-to-school audiences at every step of their buyer’s journey.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. COVID-19’s impacts on the apparel industry. billion in 2020. billion – a $15.5B

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). Apparel & accessories saw the sharpest decline at 16.4% 11/4 update.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. According to recent research from the Commerce Department, apparel sales were down 20% YoY in July 2020 after a 20% decline in June.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. COVID-19’s impact on the apparel industry. May 20 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Marketing to consumers in a post-pandemic world.

eCommerce 148