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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Not all PPC agencies are equal.

PPC 279
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B2C Ad Copy Examples That Convert

Optimizely

With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. Shining the spotlight on social proof or press feedback solidifies your brand as an authority in your market. Make it timely.

B2C 345
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99 eCommerce Acronyms

GetElastic

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. Roll over any acronym to see its title, or click its link to see a full definition. Or quiz yourself, and see how many of these acronyms you know off the top of your head!

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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? What is social selling?

B2B 290
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Customer Acquisition vs Retention

Groove

This is due to the fact that acquisition efforts require consistent outreach to potential customers through various outlets such as social media, content, email, paid advertising and more. Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more.

Customer 150
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How to Make a Sponsored Snapchat Filter

Kissmetrics

Everyone loves to use social media to show off what they’re doing, so a filter will get tons of engagement. As I mentioned at the start of this article, they are very affordable and are less competitive than Facebook ads or Google PPC ads. Promote Your Brand Partnership. Attract Customers to Your Brick-and-Mortar Store.

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What are Marketing Automation Tools?

Blue Winston

Social media advertisement, emails, certain actions taken from and by your website ] that you’d otherwise have to do yourself. Inbound Marketing Automatization Do you have a blog or social media account for your business? In other words; automation tools effectively replace manual marketing by automating your ads.