Inflow Insights
MAY 1, 2020
Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.
BigCommerce
MARCH 23, 2017
PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Visibility isn’t cheap. Google Shopping v.
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Ecommerce Platforms
AUGUST 20, 2021
Copysmith can create category content, product descriptions, headlines and rewritten content, taglines, and PPC ads. Copysmith simplifies the art of creating content by giving you an AI assistant to help with all kinds of writing. Ecommerce marketers with a lot of content types to produce might consider this route.
BigCommerce
DECEMBER 13, 2017
Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC. Master the art of branding. Give Amazon’s suggested PPC campaigns a try. Amazon listings can be SEO’d. They can be promoted via email and social.
Inflow Insights
SEPTEMBER 16, 2019
How does chat perform on different marketing channels SEO, PPC, email, etc.? Which marketing campaign is an individual chat attributed to? For example, we know that many people come to our website to learn from our blog posts (like this one), and our library of eCommerce marketing resources !
Omnisend
JANUARY 23, 2023
Search engine optimization They’ll thoroughly research your products, understand your target audience, and create a targeted SEO strategy that complements your email marketing strategy. Pay-per-click They’ll carry out a PPC audit of your business and create a custom strategy that integrates with your other marketing channels.
BigCommerce
NOVEMBER 2, 2017
AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. But pay-per-click advertising is a subtle art, especially when you’re trying to compete on unequal terms with a big-box retailer. Are the most expensive and broad keywords out of reach for your PPC budget?
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