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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60
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Top 7 Drip alternatives for email marketing in 2023

Omnisend

However, this isn’t true as 69% of marketers still use emails as one of their top content marketing channels. Drip alternatives: Comparison table Drip Alternative Best for Free plan Paid plans Customer support Omnisend Ecommerce businesses, businesses that need omnichannel marketing (i.e. month 24/7 support on paid plans 1.

Marketing 158