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25 B2B ecommerce experts to follow

GetElastic

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Cynthia DiTullio , Director, Global B2B, Converse.

B2B 144
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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163
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Event marketing: Complete guide and strategies for 2024

Omnisend

Reading Time: 11 minutes Do you believe that customer engagement relies on the appropriate use of technology? Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. The reality is that the human touch should not be underestimated.

Events 88
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer. 6 Proven Lead Generation Hacks.

Webinar 349
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Top 7 Drip alternatives for email marketing in 2023

Omnisend

However, this isn’t true as 69% of marketers still use emails as one of their top content marketing channels. You can set up automated email sequences based on specific customer activities. These are called triggers and include certain actions, such as customer signup, cart abandonment, buying habits, etc.

Marketing 158