FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates
Retail TouchPoints
DECEMBER 2, 2020
Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. FILA needed to quickly move its website experience from a relatively static brand catalog to an appealing, efficient direct-to-consumer sales portal.
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