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25 B2B ecommerce experts to follow

GetElastic

This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market. Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. With over 20 years in the B2B commerce space, Beck has lived through many digital transformations.

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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

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Event marketing: Complete guide and strategies for 2024

Omnisend

Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. What is event marketing?

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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer. Hear this: you’re not alone.

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