B2B Customer Loyalty Customer Retention Study 
GetElastic
SEPTEMBER 15, 2021
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.
Kibo
FEBRUARY 3, 2023
In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business.
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Retail TouchPoints
APRIL 11, 2023
With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward. A recent study from Happy Returns reported that 86% of shoppers check a retailer’s return strategy before buying, yet many retailers have been tightening return policies to try and offset losses.
GetElastic
NOVEMBER 19, 2019
A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. Hence, the need to define your B2B loyalty program.
Ecommerce Platforms
NOVEMBER 11, 2019
Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result?
Omnisend
JANUARY 8, 2024
Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.
Ecommerce Platforms
OCTOBER 24, 2022
The average open rate was around 19% for Fridays in the study, compared to around 17% for Saturdays. If you’re looking for the best day to send emails to your customers, checking out the industry benchmarks is a good first step. Certain emails are more likely to generate a positive response from customers than others.
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