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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147
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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

White Papers. I’m sure all of these types of lead magnets have been successful for many businesses at some point in time, but at Proposify , we’ve found that a lead magnet that’s built directly into our SaaS product is the most effective way to attract qualified users who then convert to paying customers. Exclusive videos.

SEO 279
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Facebook Ads Getting Too Expensive? Here’s How To Protect Your Digital Advertising Strategy

Liveintent

Growth marketers are all about engaging customers at every stage of the funnel. Or what if potential customers breeze past the ads on their news feeds and never make it to the second stage? Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube.

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.

eCommerce 164
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.