FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates
Retail TouchPoints
DECEMBER 2, 2020
Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. The brand took the bulk of the inventory that had originally been designated for retail stores and shifted it to online sales and fulfillment. sneaker collaboration.
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