GetElastic
SEPTEMBER 15, 2021
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.
Kissmetrics
MAY 18, 2021
From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. For example, an e-commerce website looking to sell more products , a B2B business may want to increase demo appointments or drive email sign-ups. Whatever your goal, it should be obvious to incoming visitors.
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Inflow Insights
JANUARY 15, 2020
Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Bounce Rate and Cart Abandonment. eCommerce PPC Metrics.
Omnisend
APRIL 28, 2023
Understanding your target audience helps you: Pick the right marketing channels for your products For instance, retail products work better on platforms like Facebook and Instagram while B2B marketing thrives on platforms like LinkedIn. Here’s an example of a PPC ad. With PPC, you can easily choose a specific audience to target.
Omnisend
APRIL 28, 2023
Understanding your target audience helps you: Pick the right marketing channels for your products For instance, retail products work better on platforms like Facebook and Instagram while B2B marketing thrives on platforms like LinkedIn. Here’s an example of a PPC ad. With PPC, you can easily choose a specific audience to target.
Kissmetrics
DECEMBER 9, 2022
Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Almost half of B2B companies are planning to adopt it. Shopping Cart Abandonment Emails Automation. Shopping cart abandonment emails should be the bread and butter of your marketing automation. 24, to be exact.
Kissmetrics
FEBRUARY 12, 2021
This should include things like money paid to an agency, to pay designers, to bid on keywords , or put toward a PPC campaign. Pro Tip: There are free ROAS calculators that will use your ROAS to help you figure out your budget, PPC spend, and several other helpful stats. B2B brands, meanwhile, may want to invest more money in LinkedIn.
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