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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. White papers, on the other hand, resonate with 43.8% White Papers & Reports. White papers are much more likely to resonate with managers and decision-makers than doers.

Blog 158
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148
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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

White Papers. Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need. They rank first for the keyword “free SEO audit” with their free SEO Audit Tool. Exclusive videos. But they can also be: Discounts. Free shipping.

SEO 279
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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

What About SEO? When crafting a blog post, bear SEO in mind. Yes, SEO's important- but not to the detriment of your copy. There are certain places you should insert keywords to make the most of SEO: The title and title tag. Top Tip: the same rules about keyword research and SEO optimization also apply to YouTube videos.

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2018 LinkedIn Marketing Guide

Kissmetrics

It’s more than just a digital rolodex, and with each new feature that is tweaked and added LinkedIn improves as a channel for B2B traffic and lead generation as well as hunting ground for new career opportunities. If you have written reports, white papers, or books, you can add them to your publications section.

Marketing 205
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Holiday Ecommerce Strategies

ROI Revolution

Update your local SEO listings to reach shoppers near your brick-and-mortar locations. When you are ready to replatform, you can refer to our white paper, Replatforming Your Website? If you’re planning to write content for SEO, those pages should be complete by August to give Google time to crawl and index them.