B2C Consumer Customer Loyalty PPC 
GetElastic
SEPTEMBER 15, 2021
B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).
FastSpring
DECEMBER 18, 2020
According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. The buying journey for B2B sales is still longer than a B2C transaction.
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BigCommerce
FEBRUARY 13, 2018
Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. is founded.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. 73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). 39% of US consumers say they’ve used their smartphone more during lockdown ( Twigby ).
ROI Revolution
AUGUST 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Consumer spending habits returning to normal. billion in consumer spending in Q2. Visa found that 53% of consumers were spending more in June 2021 than in June 2020. Still, overall, 62.5%
ROI Revolution
DECEMBER 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. But don’t go thinking that consumers are shopping online less this holiday season than in years past.
ROI Revolution
OCTOBER 1, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. Last updated October 1, 2020. 9/28 update. QoQ increase. 9/14 update.
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