Forrester eCommerce

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 461

Consumer Blog Customer Loyalty Customer Experience 461

Optimizely

OCTOBER 3, 2017

For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . Push can encourage customers to make the next purchase right now — not tomorrow or next week.

Customer Loyalty 246

Customer Loyalty Customer B2C eCommerce Marketing 246

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

GetElastic

NOVEMBER 12, 2019

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. All B2B customers are also B2C consumers.

Customer Loyalty 109

Customer Loyalty Improvements B2C B2B 109

Forrester eCommerce

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Technology 195

Technology B2C Consumer Marketing 195

Forrester eCommerce

DECEMBER 18, 2020

In our recent report, “The Myth Of A World After: A European Recovery Perspective,” we outlined how B2C consumption will evolve in post-pandemic Europe. In 2020, consumers have massively and quickly shifted to more local, digital, and environmentally friendly behaviors.

B2C 318

B2C Consumer Customer Loyalty Customer 318

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s also accelerating the creation of virtual and augmented reality experiences, allowing consumers to interact with products in their environments.

Toys 220

Toys B2C Social Media Accessories 220

Ecommerce Platforms

NOVEMBER 11, 2019

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result?

Customer Loyalty 143

Customer Loyalty Customer Merchant Services Payment Services 143

Retail TouchPoints

OCTOBER 5, 2021

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Modern consumers live on their mobile devices. In fact, according to Facebook , 58% of consumers are more confident messaging a business than calling them.

Omnichannel 233

Omnichannel Customer Loyalty B2C B2B 233

Optimizely

JUNE 25, 2018

While this growth is great news for B2C brands, it’s also created a highly competitive market. . Consumers were more loyal to brands because they had fewer options, and discounts were a proven way to keep customers coming back again and again. How dynamic, real-time customer segmentation can drive repeat revenue.

Webinar 150

Webinar eCommerce Customer Loyalty B2C 150

Forrester eCommerce

SEPTEMBER 16, 2020

By April of this year, an astounding 62% of US online adults had performed some kind of online transaction for the first time as a direct result of the COVID-19 pandemic — many began ordering products online for delivery, others experimented with digital payments or started banking online, and some opted to receive medical advice […].

Consumer 488

Consumer Banking Other Customer Loyalty 488

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. Pros : Stable profits due to long-term contracts, higher average order values, repeated business.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Are you unfamiliar with this term?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Optimizely

MAY 20, 2019

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. This experience will be invaluable as we revolutionize how B2C companies delight their customers at every interaction.”. Need an assist?

B2C 150

B2C Marketing Customer Customer Loyalty 150

Retail TouchPoints

AUGUST 7, 2023

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. T-Mobile, for example, offers Netflix along with connectivity services, all in one bill.

Subscription 211

Subscription B2B Mobile Customer Experience 211

Kibo

SEPTEMBER 30, 2022

In the current economic environment, inflation is the overarching factor affecting all economic actors, from consumers to workers to B2B companies. There will also be indirect effects for B2B companies as falling consumer demand impacts B2B customers, who in turn stop spending as much as they have done in the previous period.

B2B 71

B2B B2C Multi-channel eCommerce 71

Retail TouchPoints

JUNE 7, 2023

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

Technology 257

Technology Retail Customer Experience Presentation 257

Optimizely

FEBRUARY 6, 2018

Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line. According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277

Kibo

AUGUST 23, 2022

According to Forrester, 65% of US consumers believe it’s important to be able to confirm product availability in stores on the website, and 68% of US consumers want to confirm the estimated date & time of arrival on the website before placing an order.

Customer Loyalty 62

Customer Loyalty Technology Webinar Customer 62

Ecommerce Platforms

OCTOBER 24, 2022

With email marketing, companies can capture the attention of their target audience, nurture leads into dedicated customers, and boost average order value. Plus, email is a relatively low-cost way to connect with consumers from a range of backgrounds. B2C Email Marketing Statistics. of B2C emails don’t make it to the inbox.

Marketing 196

Marketing B2B B2C Mobile 196

ESW

MAY 23, 2018

Before the eCommerce gold rush, brands mainly relied on brick-and-mortar retailers such as Target and Walmart to sell to consumers. Today, with the rise of digital commerce, brands have direct access to their customer base. manufacturers currently sell direct to consumer. DTC sales surpassed $6.5

Consumer 122

Consumer Payment Services Shipping Costs Payments 122

Optimizely

SEPTEMBER 12, 2017

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. However, you can break down customer lifecycle even further.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

Kissmetrics

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Forrester eCommerce

OCTOBER 15, 2018

Points and discounts are the hallmark of most loyalty programs. But loyalty isn’t just about the purchase — or at least […].

Consumer 294

Consumer Customer Loyalty B2C Marketing 294

Optimizely

DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. We recommend that you think deeply about the specific verticals you sell into as you build your ideal customer profiles.

Customer 300

Customer eCommerce B2C Fashion 300

ESW

MAY 17, 2023

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Smile.io

MARCH 8, 2024

It’s not just about technological advancements such as AI audio transcription for instant customer support and sales, but more about changes in customer expectations.    71% of consumers expect personalization. Loyalty & Reward Program Insights from Smile.io

Social Media 71

Social Media Customer Loyalty Customer Retention eCommerce 71

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. The customer is happy giving you their data if they get value back in return.”. But we’re not there yet.”.

B2C 150

B2C Omnichannel Channel Customer Experience 150

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. is founded.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

NOVEMBER 13, 2017

Customer Loyalty. Customer Lifetime Value. These brands span the gamut of ecommerce verticals, proving no online experience is silo-ed from how modern consumers shop – no matter what they buy. Direct to consumer. For creating a content asset that drove thought leadership, revenue and customer loyalty.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

Forrester eCommerce

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

Consumer 369

Consumer Customer Customer Loyalty Customer Experience 369

GetElastic

DECEMBER 9, 2020

The COVID-19 pandemic has drastically changed consumer buying behaviors and accelerated the evolution of and shift to digital commerce for businesses globally. This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies.

Payment Services 113

Payment Services Payments B2B B2C 113

Smile.io

SEPTEMBER 10, 2020

In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Need recognition occurs during this stage, but the consumer is not yet committed to researching solutions for the problem. To discover the best solution, consumers will research and compare many different brands.

Consumer 46

Consumer Social Media SEO Webinar 46

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.” For many B2C brands, the customer is the center of the world.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

RTP blog

APRIL 9, 2018

And it’s these capabilities that Nordstrom, and other industry leading retailers, will continue to double down on to meet consumers’ rising expectations. Many online-only retailers have invested in similar omnichannel strategies, by purchasing physical storefronts to increase the channels where they’re available to consumers.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150