article thumbnail

Best Customer Loyalty Programs: Our Favorite

Groove

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Best Customer Loyalty Programs: Smile.io. BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one.

article thumbnail

How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

PPC 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Sellers Should Leave Amazon Price Wars Behind

Retail TouchPoints

The price war “quick-fix,” however, is just one solution, and can have adverse long-term effects on profitability, price erosion and customer loyalty. In addition to depleting long-term profitability based on unit prices alone, retailers that are repeatedly lowering prices will begin to attract a narrowly focused consumer base.

eCommerce 292
article thumbnail

10 Clever Sales Promotions for Paid Campaigns

Kissmetrics

As consumers, we’re very accustomed to seeing this. Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. Setting up a countdown timer on your Google PPC ads couldn’t be easier. Feature Flash Sales. Provide Free Samples.

PPC 280
article thumbnail

Amazon FBA Private Label: The Ultimate Guide to Succeed

Algopix

Brand Control: Private labeling grants sellers full control over their brand identity and customer experience. By crafting unique branding elements such as logos, packaging, and messaging, sellers can differentiate their products and cultivate customer loyalty.

article thumbnail

8 Tips for a Brand Awareness Campaign

Kissmetrics

Brand awareness refers to how memorable your brand or company is to your target consumers. Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty. On the other hand, over time, your customer acquisition costs will decrease.

article thumbnail

The 7 Best Strategies for D2C Brands

Kissmetrics

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers. Those reviews and testimonials sound like talking with a friend and help potential customers feel heard.