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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Data Scientist. The post The Role of the B2C Marketer Is Changing Fast.

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On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM

Optimizely

Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions. With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. How can contextual commerce improve loyalty?

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Optimizely

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Dynamic segmentation is nothing without the right customer data.

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[Live Demo] Turn Buyers Into Fans with B2C CRM

Optimizely

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. …and much more. Watch the live demo now!

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6 Valuable Lessons from Etail East 2018

Optimizely

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.