Remove B2C Remove Customer Data Remove eCommerce Marketing Remove Technology
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2018 Predictions: What B2C Marketers Need To Know

Optimizely

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186
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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

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When Ecommerce Personalization Goes Wrong

Optimizely

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199
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6 Valuable Lessons from Etail East 2018

Optimizely

Jim Edgett, Head of Integrated Marketing at Gamestop. Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For many B2C brands, the customer is the center of the world. Sam Norpel, GM, Digital Commerce at Vitamin Shoppe.

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Emerging tech to meet B2B buyer expectations 

GetElastic

B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.      Here are three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.  

B2B 136
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How eCommerce Impacts B2B Account Management

GetElastic

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton.

B2B 141
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Become an Empowered B2C Marketer

Optimizely

That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? One crucial word: data. Many ecommerce marketers struggle to get access to the data they need to make informed decisions and optimize their campaigns. Make data-driven decisions.

B2C 199