Inflow Insights

OCTOBER 14, 2021

B2B eCommerce Marketing Strategies for PPC. B2B eCommerce Marketing Strategies for CRO. While live chat is important for B2C eCommerce stores, it may be even more important for B2B buyers — because they tend to have very specific and varying questions about their orders. Optimize branded campaigns.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Optimizely

JUNE 29, 2018

Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM.

eCommerce 150

eCommerce B2C eCommerce Marketing Technology 150

Retail Technology Review

MAY 4, 2021

Dubai CommerCity (DCC), the first dedicated e-commerce free zone in the Middle East, Africa and South Asia (MEASA), has launched the second edition of ‘MEASA E-Commerce Landscape: B2C Products Edition’. billion in the Middle East, Africa and South Asia (MEASA) by 2022.

eCommerce 79

eCommerce eCommerce Marketing B2C Marketing 79

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel ecommerce?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. It’s important for both B2B and B2C eCommerce businesses.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Klaviyo vs. MailChimp. Data Science.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For many B2C brands, the customer is the center of the world. Sam Norpel, GM, Digital Commerce at Vitamin Shoppe.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. of all retail sales online.

eCommerce 73

eCommerce Outdoor eCommerce Marketing Hobbies 73

GetElastic

NOVEMBER 26, 2018

B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.      Here are three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.  

B2B 136

B2B B2C Mobile Social Media 136

Ecommerce Platforms

JUNE 4, 2017

Conversational ecommerce is seen as a potential use case for customer service which involves the usage of technology to help with communication. I personally view these as fads where as cross border ecommerce has potential to be the future of ecommerce. What is cross border ecommerce.

eCommerce 159

eCommerce Merchant Services Payment Services Payments 159

Ecommerce Platforms

JANUARY 4, 2019

Is your business joining the ecommerce revolution? trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. B2B Ecommerce Is Exploding.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

Smile.io

MARCH 8, 2024

Live commerce and its growing popularity The growth of ecommerce meant that conditions were perfect for live commerce, which combines live video with the ability to buy the products you are viewing instantly. Unsurprisingly, China is a big player, with an ecommerce market worth $885.94 billion in 2023.

Social Media 71

Social Media Customer Loyalty Customer Retention eCommerce 71

Optimizely

JUNE 29, 2017

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. The marketers at Manillo.dk knew that in order to elevate their marketing and increase their repeat purchase rate, they needed more than their existing email marketing technology.

B2C 150

B2C Accessories Channel eCommerce Marketing 150

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton.

B2B 141

B2B Management eCommerce B2C 141

ROI Revolution

JUNE 17, 2019

Get a tour from renowned author and consumer futurist Doug Stephens of retail’s radically transformed future and look into how shopping will be redefined by virtual technology, 3D printing, the Internet of Things (IoT) , and more. . Save the Agony: How to Choose Best Fit Technologies – and Partners – and Not Go Mad.

eCommerce 100

eCommerce Internet Retail B2B B2C 100

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. trillion (as of 2019).

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Your Quick Takeaway.

SEO 416

SEO B2B Shipping Costs B2C 416

FastSpring

DECEMBER 19, 2018

Successful Ecommerce Business Models: Which One Is Right for You? Are you B2B or B2C? This post is a great refresher to help you understand what the General Data Protection Regulation is all about, what it means for businesses around the world, and what FastSpring’s ecommerce platform has done to be GDPR compliant. Read More.

Blog 64

Blog eCommerce Platforms B2C B2B 64

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

Optimizely

JANUARY 25, 2018

That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

BigCommerce

MARCH 31, 2017

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402

B2B eCommerce B2C Merchant Services 402

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Inflow’s eCommerce Marketing Automation Software Comparison.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

ChannelAdvisor

MARCH 9, 2017

Link and Rob talked quite a bit about the emergence of voice technology (popularized by Google Home, Amazon Echo, Siri, etc.) That means that China could very well be the largest cross-border B2C market in just under two years. as key drivers for creating the next generation of shopping experiences.

eCommerce 40

eCommerce Mobile eCommerce Marketing Channel 40

BigCommerce

FEBRUARY 13, 2018

Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. is founded.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack.

Consumer 323

Consumer Marketing Mobile Customer Data 323

Kibo

FEBRUARY 28, 2022

Ecommerce drove seasonal growth, even for traditional retailers. The global eCommerce market more than doubled from 2015 to 2020, 8% to 18% respectively, according to data from CBRE. Refine search results to improve relevancy and push or hide specific products on demand.

Merchant Services 62

Merchant Services Payment Services Order Fulfillment Retail 62

Optimizely

OCTOBER 26, 2017

In many marketing systems, each of these interactions is logged as a separate individual buyer. As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer.

Customer 186

Customer B2C Customer Data Mobile 186

Retail TouchPoints

MARCH 30, 2023

Composable is not just about the architecture; it’s also about business wins, experience and agility, which are fundamental to growing in the ecommerce market today,” said Faletski. You own it and are in charge of the stack [rather than being] locked into a vendor’s roadmap.” View the session on demand.

POS 298

POS Omnichannel Webinar Point of Sale 298

Ecommerce Platforms

OCTOBER 22, 2021

According to Statista, the UK has the biggest eCommerce market in Europe, with revenue reaching £693 billion in 2019, up from £677.8 UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. Impressive figures, right? Square Online.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. 5000 honoree and an EY Entrepreneur of the Year Finalist. .

Consumer 46

Consumer Social Media SEO Webinar 46

Optimizely

OCTOBER 19, 2017

As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Luckily, there are specific ecommerce marketing strategies that can help improve your chances of engaging at-risk buyers, such as Winback campaigns. That means keeping them engaged with your brand at all times.

Customer 306

Customer Channel B2C Omnichannel 306

Ecommerce Platforms

JANUARY 4, 2023

As the commerce world continues to evolve, consumers are looking for ever-more flexible and unique interactions online. By 2030, some experts predict the global ecommerce market will be worth around $8,016 billion. You can partner with a trusted ally and ecommerce expert for help with multi-vendor support, and integrations.

eCommerce Platforms 104

eCommerce Platforms eCommerce Merchant Services Multi-channel 104

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. But Fleet Feet VP of Digital and Franchise Operations Jason Jabaut keeps it pretty straightforward when it comes to futuristic technology. . So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150