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Removing Friction In The eCommerce Customer Journey

Groove

In our 15 years as an eCommerce agency, we’ve noticed that the lack of product details on a product page is a common problem among both B2C and B2C eCommerce merchants. Content must be added around a product to educate potential customers on what they’re buying. Potential Friction Point: Lack of Product Details.

eCommerce 370
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Groupe Touchette Partners with Pivotree to Increase Transactions with New Dynamic B2B Customer Portal

Pivotree Blog

“Since the establishment of the new omnichannel B2B platform, we have been able to respond to these demands with more agility, and our customers have been reporting an immediate improvement in their user experience.

B2B 52
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Overcoming Fear of Abandonment in the Fast Lane

Kibo

Companies that enact stringent policies, like Kibo – which is PCI compliant – give shoppers the peace of mind they need to purchase online. Lastly, respondents increasingly expect a convenient, no-questions-asked return policy. Information security and privacy were also rated as top concerns for wary online shoppers.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Over the last week of February alone, Amazon removed over one million items for violating such policies. When it comes to coronavirus, proactively addressing customer frustrations and fears (e.g.

eCommerce 204
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What Facebook’s New Ad Policy Means for Your Ecommerce Business

Optimizely

Unfortunately, there are some ecommerce websites that may have intentionally swindled Facebook users and set off this new policy change. As a B2C marketer, you have to be careful that your online store doesn’t get caught up in the sweep. Under the new ad policy, a single ambiguous claim increases your chances for enhanced monitoring.

eCommerce 170
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What Is Customer Engagement?

Kibo

Shoppers on the verge of ordering boost engagement with every click, from studying shipping or return policies to adding items to the cart and redeeming promotional coupons.

Customer 118
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Shopping on Instagram Now Available: 11,233% Traffic Growth, 20% Revenue Growth + Real Examples to Get You Started

BigCommerce

based merchants who sell physical goods in select product categories that fit their Privacy Policy. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). For those that are unfamiliar, here’s how Instagram Shopping works.

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