GetElastic
NOVEMBER 19, 2019
And, we all know customer acquisition costs more than retention. More so, customer retention is easier and more cost-effective to execute. However, a loyalty program must be valuable to the customer to win loyalty. Differences Between B2B and B2C Loyalty Programs. What makes a great loyalty program great?
Omnisend
DECEMBER 15, 2020
Proper implementation of an omnichannel customer support strategy has a significant impact on a company’s revenue and can bring with it other benefits and advantages, including: Faster resolution of customer cases. Reducing agents’ time handling customer requests. Higher customer satisfaction rates.
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Omnisend
MAY 14, 2021
The ecommerce journey refers to the path of interactions one travels with your brand, from discovery to purchase to (ideally) a cheerleader. Simply put, the ecommerce customer journey is the actions that people take at each stage of the customer lifecycle. Always craft content according to the needs of your target customers.
Kissmetrics
AUGUST 6, 2021
It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.
FastSpring
APRIL 26, 2022
Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach. Worrying churn is where you’ve identified an ideal customer, and they’re coming on board, then they stop using [your product], or they stop paying for it,” David said. It’s the opposite of customer retention.
Kissmetrics
APRIL 2, 2021
Lead generation focuses on getting contact information from prospective customers, so it likely involves gated content or other ways to make this transaction happen. Demand generation, occasionally referred to as demand gen, is more about awareness and interest and how you can position your company as an important source of information.
Kissmetrics
FEBRUARY 24, 2021
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?
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