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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Businesses are living in an era of wealth, liquidity and mobility. Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing. What is Headless Commerce? Headless Commerce vs. Traditional Ecommerce.

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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

Traditional retailers are starting to realize the benefits software as a service, and of making the move to SaaS. In fact, I witnessed a large migration to SaaS across the entire commerce and business technology stack, not just the ecommerce platform itself. Operating Divisions Across Umbrella Brands.

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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

eCommerce 305
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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

This half-day event on June 5 is limited to only 250 attendees and includes speaking tracks from Jennifer Fleiss, Co-founder of Rent the Runway, Ken Natori, President of The Natori Company, Jenny Buchar, Senior Manager, Digital Operations at SkullCandy and others. Jenny Buchar, Senior Manager, Digital Operations.

Workshop 419
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers.

eCommerce 417
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. An ecommerce platform is a software application that allows online businesses to manage their website, sales and operations.