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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

eCommerce 305
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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Businesses are living in an era of wealth, liquidity and mobility. Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing. Businesses using this model are typically using SaaS or open source technologies.

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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

Get a tour from renowned author and consumer futurist Doug Stephens of retail’s radically transformed future and look into how shopping will be redefined by virtual technology, 3D printing, the Internet of Things (IoT) , and more. . Save the Agony: How to Choose Best Fit Technologies – and Partners – and Not Go Mad.

eCommerce 100
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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

When I worked agency side, we started building ecommerce sites on SaaS platforms like BigCommerce. I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commerce technologies. And begin future-proofing your technology stack. . OMS Systems. WM Systems.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

With e-commerce sales rising rapidly, there are a few key recommendations to consider so that your in-store sales remain healthy. At Elastic Path we work with leading B2C and B2B organizations to help them deliver enterprise e-commerce that is flexible and open. Choose technology that is relevant to your personas.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

But that’s where AI and social commerce could help. By embracing SaaS technology and emerging trends, Natori is on pace to earn a new generation of consumers – ones who buy from their site, not just in department stores. Leveraging a modern SaaS technology stack is how Skullcandy saves time, money and innovatives quickly.

Workshop 419