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Meet Your Newest B2C Martech Analyst

Forrester eCommerce

Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […].

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But it takes a major shift in thinking and technology to pull it off. The many systems of B2C marketing. Retargeting ads on Google.

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How to Use Voice as a B2C Acquisition Channel

Optimizely

You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. Is it on your website or mobile app? Or is it through payment?

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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Elevate Your Mobile Engagement With The Right Vendor Using The New Forrester Wave™

Forrester eCommerce

This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. While a few months have since passed, COVID-19 still blurs the future of work, commerce, and socializing. Is it safe to travel? To return to work? To enjoy a beer at […].

Mobile 251
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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. Customers benefit from being able to pay as they go for the technology they are consuming. T-Mobile, for example, offers Netflix along with connectivity services, all in one bill.

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The Rising Bar For Retailer Mobile App Experiences — Are You Ready?

Forrester eCommerce

Use best-in-class examples to prioritize your retail mobile app development.

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