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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

What’s coming next in ecommerce? As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. How to start a successful ecommerce brand from the ground up. One is crossing the mobile divide.

eCommerce 305
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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Businesses are living in an era of wealth, liquidity and mobility. This blending of content and commerce to provide for both experience and consumerism is not unique to Amazon or Netflix – though they arguably do it the best. The State of Ecommerce in 2018. Commerce-led. Amazon edges near $1 trillion in market value.

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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

IRCE is Internet Retailer ‘s annual conference for ecommerce businesses, and it kicks off next week at McCormick Place in Chicago, IL. This year’s stellar lineup covers myriad topics related to retail and ecommerce to inspire your success. True Grit: A Warrior’s Mettle Builds an Ecommerce Brand.

eCommerce 100
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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

According to an HRC Advisory survey , cannibalization is so strong, that nearly 75% of survey respondents are finding that e-commerce transactions are stealing sales that would have otherwise happened in stores. Can she link to a mobile-optimized website and view an interactive library of aspirational vacation photos and video?

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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

I know that because I’ve seen a lot of changes to the world of ecommerce since I started working in the industry over 15 years ago. Back then, nearly all of the ecommerce sites I built were bespoke, self-hosted solutions. When I worked agency side, we started building ecommerce sites on SaaS platforms like BigCommerce.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. for a few years.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

eCommerce 417