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Customers’ Trust Was Weak Across US Financial Services Brands In 2022

Forrester eCommerce

How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022.

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COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Forrester eCommerce

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown.

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More Personalised, More Responsive, More Joined-Up – the Priorities for Financial Services Marketing in 2022

Digital Doughnut

As the UK takes off its masks and steps tentatively into the post-pandemic era, financial services marketers are focusing on more personalisation, greater responsiveness to customer needs, and joined-up omnichannel communications as their priorities for the coming year.

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The Future Of Financial Brands: Less Financial, More Brand

Forrester eCommerce

A new crop of challenger brands, such as Alibaba, Amazon, Apple, Google, Starbucks, T-Mobile, Tencent, and Walmart, are on the prowl in the financial services category. And that should have traditional financial brands worried — very worried.

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9 Internet Trends You Need to Know About This Year

FastSpring

So it’s time for us all to put our ears to the ground and hear what the Mary Meeker report has to say about key trends that are currently shaping the digital world. At FastSpring, there were 9 key trends in the report that caught our eye. More and more companies are starting to realize the trend, too. Everybody loves free stuff.

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B2B is the New Driver of Growth for Buy Now, Pay Later

Retail TouchPoints

Throughout the past few pandemic years, buy now, pay later (BNPL) has become the latest fintech trend to change how people pay for goods and services. A majority of American consumers have now used a BNPL service, up from 37.65% in July of 2020 — an increase of almost 50% in less than one year. Meeting B2B Business Needs.

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Salesforce CRM Review: The Complete Guide for 2019

Ecommerce Platforms

Financial Services. Advisory Services. Forecasting so that you can view projects of sales revenue based on historical data and market survey, trend, and sales analysis. Most of the other Salesforce pricing options are available on a “per quote” basis. Engagement. Integration. Health Cloud. Communities.