Kissmetrics
SEPTEMBER 8, 2021
E-commerce is the future, but it isn’t just for B2C. They also open you up to new audiences, improve your data capabilities, and more. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams. Streamlined Processes.
BigCommerce
MARCH 31, 2017
Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.
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Kibo
SEPTEMBER 8, 2022
From dog food and razor blades to clothing and wine, subscriptions have made their way into many aspects of our everyday lives. Respondents with no children are most interested in Food & Beverage, Health & Wellness, and Pet Care subscriptions. What consumers look for in each subscription type.
Ecommerce Platforms
DECEMBER 20, 2021
B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. Fast performance: The Sana Commerce Cloud improves front-end experiences with high-speed page performance. One such platform is Sana Commerce. Go to top.
GetElastic
AUGUST 10, 2021
While some of the most noticeable are from companies you probably come across day-to-day, it’s important to highlight that you don’t need to be a B2C retailer to adopt an omnichannel strategy, or that you have to focus on the customer-facing experience to have an omnichannel approach impact your business’ bottom line.
Wiser
APRIL 23, 2020
This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. Let’s look at a few retail verticals where field marketing can drive sales and greater consumer insights: Food and beverage. Improve Sales. Field marketing is a vital part of any B2C marketing team.
Kissmetrics
JUNE 14, 2018
Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales. And, it’s not just for B2C organizations. Emotional marketing can be hugely profitable for both B2C and B2B organizations. And, it’s not just for marketers.
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