B2C Magazine Multi-channel Omnichannel 
Liveintent
AUGUST 9, 2022
This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. You’ve saturated the channel, which will only make your cost-per-acquisition (CPA) increase.
Ecommerce Platforms
APRIL 28, 2018
B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 63% of millennials prefer to have their basic customer support questions answered by chat versus traditional channels. Live chat has the highest satisfaction levels for any customer service channel, at 73%, compared with 61% for email and 44% for phone.
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