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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05. What’s Next: Social. 3:30 PM – 3:50 PM.

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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

It is what Lucky Magazine always strived to be. model to becoming truly omnichannel without the headaches of the buzzword. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Beyond Gear Patrol’s ability to drive millions in web traffic, they also sell a lot of product.

eCommerce 365
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Brand awareness: A marketer’s guide

Liveintent

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. Leverage omnichannel strategies. That’s why it’s important to diversify your marketing mix and leverage omnichannel strategies. And they can do that with brand awareness campaigns.

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Ecommerce Statistics

Ecommerce Platforms

B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 49% of B2B buyers prefer using consumer websites for work-related purchases and expect to be given the same array of omnichannel buying options they have as consumers. BtoB Magazine,2016). The average conversion rate of a Facebook ad Is 9.21%. Wordstream, 2017).

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