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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279
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The 5 Best PPC Companies of 2020

Kissmetrics

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). Kayla Lewkowicz, Marketing Manager, Privy.

eCommerce 417
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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

Managing customer relations is key to growing your business. You need to manage and nurture the customer relationship. Salesforce is king when it comes to customer relationship management. Hootsuite is a necessity for managing your social media presence. Salesforce. That’s a full-time job. Google AdWords.

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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.

eCommerce 199
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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

FastSpring’s end-to-end platform manages all back-office operations for customers. Business to consumer (B2C). Content management system (CMS). Customer relationship management (CRM). A CRM system allows businesses to manage relationships with potential and current customers. Dunning management. Back office.

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Not only will it enable you to match content with the user query (and intent), but it will also help with reputation management. Multi-Expert (aka “Roundup” Articles). The end goal? How to Create a Content Strategy for eCommerce.

eCommerce 164