Optimizely
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. So how do you offer your buyers a smooth, consistent marketing message as they move across multiple channels and devices? Here’s how to create a seamless B2C omnichannel communication strategy for your brand.
Optimizely
OCTOBER 5, 2017
When you think of a Customer Relationship Management system (CRM), what do you imagine? . A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. Managing accounts vs. people. …and much more.
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ESW
AUGUST 29, 2023
Expanding DTC channels to global markets involves many complex and moving parts. The ESW Cartridge for B2C Commerce is a light-touch integration that lets brands give their customers a seamless, domestic-equivalent purchase and post-purchase experience. And now, that solution is available for SFCC clients on the Salesforce AppExchange.
Retail TouchPoints
AUGUST 9, 2021
Many companies are accustomed to viewing performance by channel, by store or by product. The health of a company’s relationship with these individuals transcends the store, the channel and the product. For today’s B2C brands, nothing happens outside the context of the customer. That needs to change. The New Balance Sheet.
Optimizely
JULY 5, 2018
If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Lack of cross-channel visibility.
BigCommerce
MARCH 27, 2018
To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017. That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses. In the U.S. In the U.S.,
BigCommerce
AUGUST 15, 2018
Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage. Once other factors are added like trying to manage multiple price lists, geographic locations, languages, currencies, promotions, etc.
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