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Customer Acquisition vs Retention

Groove

Customer acquisition is absolutely necessary for businesses of all sizes to expand and cater their products or services to numerous audiences. The rate at which merchants acquire new customers varies based on each business and its vertical, so finding the right strategy that works may take some time - and that’s okay. Con: The cost.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. If you also know their buying process and needs, you can optimize your pages to match their needs and intentions.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce PPC Marketing Strategies. #4:

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Such programs help businesses to meet the increasing expectations of B2B buyers for strong customer service, while also offering benefits such as: Increased brand awareness. 67% of B2B buyers will provide personal information to get personal service. Implementing digital self-service options. Boosted upsell and cross-sell.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Highlights from Our Conversation Where Should SaaS Companies Localize [2 min clip] David walked through a step-by-step process to assess where SaaS and software companies should consider localizing. FastSpring automatically changes the language, currencies, and payment methods of the checkout experience based on where a customer is located.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

They also offer Fulfillment by Amazon, where they handle the fulfillment process for your business at extra cost. A security mechanism that determines if a payment account has sufficient funds to complete a given transaction. The operations of a business including sales tax, VAT filings, billing, order processing, and online payments.

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How to 100x Your Business in 3 Years

eCommerceFuel

After being recruited to My Choice Software in 2013, Daniel and his partner used clever marketing and stellar customer service to drive their business to exponential growth. Daniel : We knew that Peep was going to go through that process of reviewing the site. Daniel is here to share the story of how his company did just that.