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24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113
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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. Google Search is different from Google Shopping because of the way the platform operates. Search gives you more control over the keywords you wish your products to be seen for.

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The 5 Best PPC Companies of 2020

Kissmetrics

Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns. With different markets and trends, it’s essential to understand your industry’s specific ins and outs. Because people searching for transactional terms are more likely to spend money.

PPC 313
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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. Google Search ads is perhaps the most well-known of the Ads products due to its longevity and it’s where your text ads are displayed when they match keywords you specify.

eCommerce 156
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

And the stock market has become increasingly volatile. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In the states that have issued shutdowns of nonessential operations, we are now seeing equitable shutdowns of ecommerce operations.

eCommerce 207
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Infographic: The State of Product Discovery 2023

Digital Doughnut

New research from London Research and Attraqt explores the latest trends around product discovery in digital commerce, covering site search, merchandising and personalisation.

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Infographic: Fixing the Affiliate Disconnect

Digital Doughnut

A new survey-based report from London Research and Partnerize looks at the partnerships and affiliate marketing industry, and explores why many CMOs are still limiting their investment in a proven channel.

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