How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey
Optimizely
JUNE 18, 2020
The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. Health and beauty brands need to find a way to compete, and fast. A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data.
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