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How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Optimizely

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. Health and beauty brands need to find a way to compete, and fast. Here are 3 examples of health and beauty brands succeeding in a crowded space by harnessing data to create unforgettable, personalized experiences for their shoppers.

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Very launches virtual try-on experiences for beauty customers

365 Retail

Working with Modiface, the retailer plans to expand the use of augmented reality across more make-up, hair colour and nail products, to create a more immersive beauty shopping experience. The post Very launches virtual try-on experiences for beauty customers appeared first on 365 RETAIL | Retail Technology News. year-on-year).

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.

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Former Target, Macy’s Execs Join Bed Bath & Beyond Marketing Team

Retail TouchPoints

He will oversee marketing strategy, marketing deployment across all channels and marketing operations for Bed Bath & Beyond, buybuy BABY and Harmon Health and Beauty Stores , in addition to launching a portfolio of new owned brands starting in spring 2021. .

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

One example is skincare and makeup brand Glossier, which started as an online beauty blog and has grown into a $1 billion brand in just a few years solely through online channels and viral content that’s built up an engaged online following. This allows Glossier another channel to gather consumer feedback easily and engage directly.

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How to Build Customer Loyalty in the Beauty Industry

Smile.io

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.

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The Best Accounting Software for Shopify Users

Ecommerce Platforms

You can also run business health reports, and leverage bonus features like mobile mileage tracking. per month: All of the features of Lite with 50 billable clients, automatic receipt data capture, business health reports, double-entry accounting, accountant invites, and mobile mileage tracking. Options include: Lite: £3.50 Plus: £5.70

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