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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

Beauty and Skincare. The search volume for hand wash joined the top five in Health and Beauty. Mobile traffic makes up 70 percent of all eCommerce traffic. Most direct traffic visit Health and Beauty followed by Fashion eCommerce Stores. Beauty and Fitness ad spend was 28.9 Consumer Electronics.

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9 Digital Marketing Tips for the Holidays

Kissmetrics

While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Bundling is particularly common with health and beauty products, but there’s no reason it shouldn’t work in other sectors, too. Use Paid Campaigns to Increase Awareness.

Marketing 307
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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ? Mobile: 26% (vs 26% in 2017). The most common observation: attracting mobile visitors that convert poorly. Mobile visitors convert at almost half the rate of desktop visitors. Eliminate paying for mobile traffic?

eCommerce 128
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

mobile and iOS v. Niche PPC Strategies. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. In 2017, 47% of orders were from Desktop devices while 53% were from Mobile devices –– almost the exact inverse! Cyber Week 2017 Mobile v.

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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282
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Critical Insights About Display Advertising in 2019 Explained

Ecommerce Platforms

You get to learn all about your site’s SEO, PPC, social media, and content marketing health, as well as generate valuable competitive insights. If you’re trying to find an appropriate topic, for example, you might want to throw in a bit of beauty and fitness. Sadly, there’s no alternative topic that can match up to that.

Leisure 127
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How to Hire the Best Ecommerce Agency: A Complete Guide

Ecommerce Platforms

So, if you want to provide a top-notch shopping experience, you'll need to present a beautiful and easy-to-navigate website. Optimize Your Website for the Mobile Age. The shopping experience is continuously shifting towards mobile devices. On top of that, you'll need to invest in: Benefits and health care. A workspace.

eCommerce 118