BFCM 2022: Email, SMS, and push message statistics & trends
Omnisend
DECEMBER 5, 2022
Reading Time: 11 minutes. This year, however, with high inflation causing uncertainty around consumer spending, ecommerce brands were pressed to capture sales early for fear that consumers would pull back on purchasing. Email sends increase, automation drives orders, and Black Friday is king. increase during the Cyber 10.
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