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Personalization As The Digital Strategy For Beauty Commerce

RTP blog

In physical brick-and-mortar stores, the personal nature of the beauty industry is clearly evident in the important role the in-store beauty consultant plays in helping consumers discover, evaluate, try on and ultimately purchase beauty products. And it’s no wonder that consumers need assistance in this category.

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Holiday Season 2020 Will be Different. Here’s How

lateshipment

Digital transformation (Brick-to-Click) – A recent report by IBM states that the pandemic has accelerated the shift to digital shopping by roughly 5 years; the same report also indicates that by 2020, department stores will decline by 60% while e-commerce will grow by nearly 20%. The future present is online.

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Internet of Things (IoT) and its positive impact on ecommerce?

GetElastic

The IoT devices being capable of gathering individual customer information concerning their geographic location, buying habits, preferences, online behaviour and leanings help the stores to approach every individual user in a more personalized manner. This improves customer retention and business conversion for online stores.

Payments 153
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Clear vision – omnichannel retailing for optical brands

iVend

Optical retail straddles two worlds – optical retail stores are part medical practice, with prescription lenses, and part fashion retailer, selling designer frames and sunglasses. According to the Association for Customer Loyalty, one of most effective tools for branding is omnichannel retailing.

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Internet of Things (IoT) and its positive impact on ecommerce?

GetElastic

The IoT devices being capable of gathering individual customer information concerning their geographic location, buying habits, preferences, online behaviour and leanings help the stores to approach every individual user in a more personalized manner. This improves customer retention and business conversion for online stores.

Payments 113
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19 Omnichannel Experience Examples from Top Brands

GetElastic

Customer retention rates are 90% higher on omnichannel vs. single channel. The experience plays out in any number of ways, dependent on customer preference; do they want to shop entirely online and pick up in-store? These investments add up to a better, faster, more convenient experience wherever their customers are.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. But with pandemic restrictions subsiding and in-store shopping making a return, will consumers’ preference for digital continue? increase over 2019. Ecommerce was up 8.3%

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