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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. Your PPC and SEO efforts lead shoppers to your website – but if your site isn’t optimized for conversions, even the biggest boost in traffic won’t touch your bottom line. Ad copy on Amazon, paid search, social media, or anywhere else you advertise.

Marketing 172
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

In this blog post, we’ve given you all the tools to get yours started on the right foot. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. Creating a content marketing strategy for eCommerce can often be overwhelming. Table of Contents.

eCommerce 164
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Don’t forget to use Customer Lifetime Value in your calculations, too.

eCommerce 120
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Check out our white paper to learn more about the latest technology, how leading brands are using it today, and how to effectively leverage your team to get started. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ). AI in ECommerce: The Future of the Customer Experience. Read the ebook.

B2B 146
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

In this blog post, we’ve given you all the tools to get yours started on the right foot. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. Creating a content marketing strategy for eCommerce can often be overwhelming. Table of Contents.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

A basic working SEO strategy for your ecommerce site should include: Targeted keywords on your blog posts, website, and landing pages. Shareable content that you can use to boost your profile on social media. Social proof such as testimonials and customer stories. There are lots of ways you can get your message across.

B2B 148
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3 Inbound Marketing Trends to Master in 2021

Kissmetrics

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. Blogging is (still) King. Blogging works.

Marketing 318