RTP blog
JUNE 24, 2019
For instance, if a sporting goods retailer sees a lift in searches for tennis equipment in the first week of the U.S. Open, they’ll know when to start pushing pay-per-click (PPC) and display campaigns for these items. Use your search data to decide where you should invest your marketing dollars when targeting customers via PPC.
Retail TouchPoints
JULY 21, 2020
Hence a sports apparel store might notice fewer transactional searches such as “women’s running leggings” and more purely informational searches such as “fitness benefits of running.” Building good topical internal links on your site can improve buyer journeys, and also help search engines crawl your site more easily.
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lateshipment
AUGUST 7, 2020
It includes: reviews and various feedback on products or services, posts with photos and artwork, video and audio content, & blog posts and articles featuring a product or service or mentioning a company/brand. This means that you can potentially cut costs on PPC and save more of your marketing budget. Final Word.
Korona
JANUARY 14, 2021
PPC campaigns. For the rest of this blog, we’ll focus primarily on these digital strategies. For instance, a sporting goods store would want to be a top search result for the term, “new tennis equipment.” Blog and Landing Pages. Start by improving your landing pages and blog. Website design. Email marketing.
UpSellIt
JULY 16, 2020
While we don’t have time to go into all of them, let’s take a look at using psychographics in PPC placements. For instance, if you operated a sporting goods site, your average customer might frequent athletics blogs, the sports sections of major news sites, and youtube videos related to highlights.
ROI Revolution
JANUARY 25, 2023
In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead?
Lemonstand
AUGUST 30, 2018
PPC specialists who work with e-commerce are always struggling to create relevant, compelling, and appealing ads. It’s true that electronics, clothes, home & garden products, and sporting goods use Shopping ads more often than other industries. The same applies to bookstores. Revitalize Your Ad Copy.
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