Kissmetrics
MARCH 16, 2021
People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?
Inflow Insights
AUGUST 11, 2021
To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Most online marketing — like PPC and paid social — is intrusive. It might be a special offer like BOGO or “buy X, get Y.” Set up cart abandonment flows.
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Inflow Insights
JULY 13, 2021
Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Shopping Cart Abandonment Offers. Back-In-Stock Notifications.
eCommerce CEO
AUGUST 19, 2017
From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. And don’t forget the importance of an ecommerce blog for your store. If you want a run-down on why and what other ecommerce shopping carts are out there, check out the full list. Ecommerce Website Tools.
eCommerceFuel
JULY 5, 2023
In general, sales DOUBLE when you offer FBA (free shipping and the Prime badge) vs. FBM with a +$X shipping.” Improve the clarity of shipping time information on the product page, cart, and checkout. For one item, we turned off PPC consistently for Friday-Saturday, our profits went up, and our rank has stayed strong.
eCommerceFuel
JANUARY 5, 2018
We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. He covers what I think is a super creepy, but also amazingly powerful abandoned cart sequence that you can use with postcards without even knowing your customer’s address, which is really cool.
eCommerceFuel
JANUARY 5, 2018
We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. He covers what I think is a super creepy, but also amazingly powerful abandoned cart sequence that you can use with postcards without even knowing your customer’s address, which is really cool.
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