A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing
BigCommerce
MAY 25, 2018
Happy customers translates into better click-through rates, more conversions, more revenue, greater loyalty, fewer complaints, and much, much more. How has Amazon managed to evolve from a site that only sold books to the largest ecommerce retailer in the world? A/B testing paves the way for that loyalty.
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