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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150
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Ecommerce Personalization Tips from Overstock, Cosabella, and Trade Coffee: ShopTalk ’19

Blue Acorn

Cosabella is a family owned and operated heritage brand that traditionally sold through retailers. Like most heritage brands developing a direct-to-consumer channel (DTC), Campello admits they initially found it difficult to compete with new digitally native brands popping up regularly. Channel Personalization.