Channel Customer Retention Shopify White Paper 
Smile.io
NOVEMBER 14, 2023
In this quick, data-driven-focused blog, we're diving into the nitty-gritty of what first-party data is and why it's the secret sauce for Shopify brands looking to supercharge their revenue and trim the fat on wasted spending. First-party data is information collected directly from your customers or website visitors.
Kissmetrics
JUNE 28, 2017
They tell us that the customer clicked on this, or bought that, but they don’t tell us anything about the customer experience that we’re all so keen to improve upon. Otherwise you’ll never know which channel delivers the best ROI or which landing page is converting the highest. That’s all on you. No pressure, right?
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