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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The cart or the SaaS platform manages PCI compliance for the brand, as well as checkout best practices, and pulls on APIs or EDIs to sync with other decoupled solutions to ensure brand data is updated across the board. SEO features and fully customizable URLs throughout the site. Social media integration.

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44 Pieces of Entrepreneur-to-Entrepreneur Business Advice

BigCommerce

Digital marketing and social media are constantly changing. Video is king right now on all marketing channels. If you can’t show financial gains, use other metrics: lift in branded search, SEO traffic increases, phone call and form completion increases. Edie Ramstad, Owner, Weave Got Maille. Have patience.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. But that’s where AI and social commerce could help.

Workshop 419
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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Small towns + social media = success! – Edie Ramstad, Owner, Weave Got Maille. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. Social media is the most successful. People have to try it to believe it.