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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations.

Marketing 271
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. What Is IRCE?

Workshop 419
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

One of the most important things companies can do to prepare for these changes is to optimize their first-party data channels, according to Orchid Richardson, SVP of the IAB’s Programmatic & Data Center. As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet.

Retail 264
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24 eCommerce Experts to Follow Now

GetElastic

These experts are great sources of information on all things eCommerce related and we think are worth your follow or subscription to their content for staying up-to-date with the latest eCommerce trends. His Youtube channel also provides consistent content on all topics relating to eCommerce. Search Engine Optimization Experts.

eCommerce 113
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Omni-Channel Management. Krista Fabregas, Editor, Ecommerce & Retail, FitSmallBusiness. And this post is the culmination of that information. New Content Types & SEO.

eCommerce 419
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. An ecommerce platform is a software application that allows online businesses to manage their website, sales and operations. Promotions.

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11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Marketo defines marketing automation as “technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.” Omni-channel marketing reports. Channel Advisor. Testing – ability to test. Detailed Analytics. Integrations.