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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations. A whopping 84% of home fitness equipment shoppers said they consulted online retail sources on the purchase journey, with 57% saying that the information they found was influential.

Marketing 276
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

One of the most important things companies can do to prepare for these changes is to optimize their first-party data channels, according to Orchid Richardson, SVP of the IAB’s Programmatic & Data Center. As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet.

Retail 263
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24 eCommerce Experts to Follow Now

GetElastic

These experts are great sources of information on all things eCommerce related and we think are worth your follow or subscription to their content for staying up-to-date with the latest eCommerce trends. His Youtube channel also provides consistent content on all topics relating to eCommerce. Search Engine Optimization Experts.

eCommerce 113
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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. After a brief break, sessions returned with a presentation from Don Davis, Editor at Large of Internet Retailer.

Mobile 100
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. What Is IRCE?

Workshop 419
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Omni-Channel Management. Krista Fabregas, Editor, Ecommerce & Retail, FitSmallBusiness. And this post is the culmination of that information. New Content Types & SEO.

eCommerce 419
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The Entrepreneur's Checklist to Selling Online

Weebly

Plus, adding features like site search , newsletter subscription and a chat app can help give your online store the look and feel of a major internet retailer. Avoid letting your social media platforms come across as heavy handed sales channels. Choose the option that helps you best showcase your goods or services.