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What is First-Party Data and Why Focus on it in 2024

Smile.io

This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Throwing a wrench in your customer funnel for analysis or seeing how your multi-channel marketing is performing, especially your paid ads.  What is first-party data? Fun right?!  I’m glad you asked.

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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

“For more than a decade, Kibo cloud-based platform has been driving an industry shift from legacy order management to SaaS-based distributed order management solutions,” says Shopatron Founder Ed Stevens. This is the natural next step toward enabling seamless omni-channel retail commerce.”

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

“It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” Right now we’re using channel partners as a strategy to enter new markets.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

All you need is a piece of white paper to use as a background. By providing links in emails, we were able to prevent additional contacts through our customer support channels. Taking a more practical approach, Rohan Moore believes that good shipping starts with inventory management. ” Tommyy commented.

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A Beginner’s Guide to Successful Email Marketing

Kissmetrics

Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? You can also offer a checklist, ebook, white paper, or another downloadable asset.

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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

There are countless ways to motivate customers to opt-in to your email subscriptions. Make sure your tests are accurate and efficient by having our experienced eCommerce conversion rate optimization team manage them for you. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels.

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Amazon DSP provides both self-service and managed-service options. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Is your brand effectively leveraging one of the most lucrative advertising channels available?