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What is First-Party Data and Why Focus on it in 2024

Smile.io

This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Throwing a wrench in your customer funnel for analysis or seeing how your multi-channel marketing is performing, especially your paid ads.  What is first-party data? Fun right?!  I’m glad you asked.

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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

This is the natural next step toward enabling seamless omni-channel retail commerce.” And be sure to check out our white papers and case studies to find out how Kibo can help your business compete and win in today’s competitive retail landscape. Perfect Sync lays the groundwork for Kibo’s upcoming Demandware cartridge release.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

But last year, we started building out channel partnerships, because we don’t want to go at building the category alone. And I think part of that if you don’t have ROI calculators, or white papers around return of investment right now. Right now we’re using channel partners as a strategy to enter new markets.

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A Beginner’s Guide to Successful Email Marketing

Kissmetrics

Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? You can also offer a checklist, ebook, white paper, or another downloadable asset.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

All you need is a piece of white paper to use as a background. By providing links in emails, we were able to prevent additional contacts through our customer support channels. Did you know that using original photos rather than stock pictures can give you a much-needed SEO boost? ” Tommyy commented.

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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

There are countless ways to motivate customers to opt-in to your email subscriptions. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. When customers aren’t ready to make a purchase, content offers — webinars, courses, buying guides, white papers, etc. — Content Offers.

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Is your brand effectively leveraging one of the most lucrative advertising channels available? CVS: The CVS Media Exchange (CMX) launched just last year. on a scale of 1-5.