Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion
Retail TouchPoints
JUNE 4, 2021
Despite its broad reach, Google is far behind established marketplaces such as Amazon , Walmart and eBay when it comes to ecommerce — which goes a long way in explaining the company’s recent flurry of new partnerships with ecommerce platforms including Shopify , WooCommerce , Square and GoDaddy. Google’s Stated Goal: Democratize Ecommerce.
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